The ISO 9001 certification is an important milestone for Cipriani and attests to the high quality of management processes, products and its image. The guidelines of ISO, the International Organization for training, impose the satisfaction of strict requirements in terms of management and simplification of internal processes, of “systematic” approach to business functions and continuous improvement towards market demands. The certification is also an important competitive advantage: it allows the company to be more reliable for customers and investors, to participate in tenders and be perceived as innovative and modern.